OOH: Rodney District Council- Crash

Outdoor live stunt followed by a billboard warning drivers to slow down.

Rodney District Council
We commissioned a live action road safety message involving NZ Police, NZ Fire, St John’s Ambulance services and emergency traffic control. Drivers on Matakana Rd, a very busy road marked by fatalities, were forced to slow down as they drove past what appeared to be a very serious head on road accident. Just after the accident scene a billboard flashed the message, “Is a crash the only thing that will make you slow down"?
To concide with our live outdoor stunt, we also released this amatuer video online. People are always curious when an accident happens. We released this video to grab people's attention before revealing our road safety message. 
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