Direct: Turtle Wax Ice- Wax Off

An interactive direct mail showing how easy it is to apply the new Turtle Wax Ice liquid polish.

Wax Off
Turtle Wax Ice Synthetic Liquid Polish
To demonstrate how easy it is to wax now with this new synthetic liquid polish, we sent out this direct mail using a thermo ink. Firstly, it asks the reader to rub on the card. When they rub it, the heat from
friction causes the black thermo ink to disappear to reveal the shiny car door underneth, showing how easy it is for a perfect shine. The thermo ink is able to reset back to its original colour.
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