Direct Mail: Jeep- Ultra violet light

This is an DM printed with UV reactive inks that reveal the image once it's in natural light. We encouraged Hong Kongers to take these outdoors and discover what awaits them.

Most Hong Kong people live indoors and rarely see the outdoor beauty that awaits them. We created a DM that targeted these people in offices and malls. When they opened the box, it contained what looked like blank pieces of paper. However if they followed the message and went outdoors, the paper reacted only to natural light with UV, which turned these into amazing photos of the crazy adventures one would have while driving a Jeep. People were then encouraged to go to a showroom for a test drive as shown in the photos.
Back to Top